Brands like WhistlePig, Kia and Comcast are finding ways to combine sustainability and marketing efforts, thanks to a patented film...
Panels
The TV industry still can’t agree on the point of panels. They're a necessary resource for measurement, but there's no...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Is Fair In Love And Panels Nielsen has...
AUCKLAND, Monday: oOh!media New Zealand has added six new digital advertising panels to the newly upgraded Lower Albert Street bus...
oOh!media New Zealand has recently expanded its digital advertising presence at the upgraded Lower Albert Street bus interchange, a bustling...
NEW YORK, Today: Two Kiwis – both from Special NZ – have been appointed to juries for the New York...
What’s up with the sudden panel palooza? Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. And Nielsen lost accreditation...
Rather than relying on panels, digital advertising promised precision. Marketers could track clicks across the entirety of their media spend...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Scoreboard Ad tech is revisiting...