No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid....
Paramount
Paramount touted its tailwinds during its Q4 earnings call, including a new partnership with Walmart that gives it access to...
Taylor Swift's effect on the NFL has been an advertising Love Story, but the singer didn't have much impact on...
It's all happening in the Nick of time. Top line With a couple of weeks to go before the Big...
As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight....
Layoffs are apparently in the works at Paramount. Top line On Thursday, Paramount CEO Bob Bakish sent an internal memo...
Paramount is being upfront about its upfront week exit. Top line Today, Paramount has confirmed it won't be returning to...
Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it...