Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so...
Paramount
Just a day ahead of Warner Bros. Discovery's Max launch, Paramount gave a date for its own merged streaming service's...
Even though Paramount+ broke 60 million subscribers, it wasn't enough to stop the parent company's stock from tumbling 25% Thursday...
Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held...
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies. The...
Paramount's Q4 finances were bleak. To turn things around, the broadcaster is introducing new streaming bundles and price hikes. The...
Paramount+ may have finally reached its peak--peak losses, that is. The streaming service added a record 9.9 million subscribers in...
Paramount is planting a new flag on its mountain of advertising capabilities. Top line Paramount Advertising announced on Wednesday that...
With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in...
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with...