The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings...
Paramount’s
Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto...
Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren't what's "top of mind," according to ad...
Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call on Wednesday, Paramount CEO...
Paramount+'s "A Mountain of Entertainment" campaign is back, this time featuring the Buffalo Bills' Josh Allen alongside Peppa Pig. "Crossfire"...
To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat...
If seeing Ghostface in all his bloody glory on the big screen isn't terrifying enough, how about having drinks with...
When it comes to Paramount+'s Super Bowl ad, you can take it at face value. After skipping the Big Game...
Adweek's sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we've...