In Paramount’s Upfront Talks, Mergers Are More of a ‘Background Topic’

Buyers are looking to discuss several upfront priorities with Paramount, but mergers aren’t what’s “top of mind,” according to ad sales chief John Halley. Last week, CEO Bob Bakish exited Paramount amid ongoing merger talks with Skydance Media. Meanwhile, Sony and Apollo also reportedly made a $ 26 billion cash offer to buy the company. However,…
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