Programmatic Digital Out of Home (pDOOH) is a hot topic across the advertising industry, and rightly so; there’s a lot...
pDOOH
LUMO Digital Outdoor and Doohly have partnered in the development of a new, independent solution that will help streamline the...
AUCKLAND, Today: Members of IAB New Zealand’s programmatic DOOH steering committee have agreed on an industry benchmark impression multiplier formula...
In response to the rapidly developing digital out of home marketplace, IAB New Zealand has announced the establishment of the...
Last week Go Media and partner clients took to the Hauraki Gulf to celebrate the company’s ability to transact programmatically...