Certain streaming platforms have been off-limits for advertisers. But that's about to change as Netflix and Disney+ put the finishing...
Peacock
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Publishers Run The IAB Again? Publishers are “in...
After creating a new Friday Night Baseball package for Apple TV+, Major League Baseball has partnered with a different streamer...
NBCUniversal is building out Peacock's executive leadership team with the help from its rival streamers, naming a chief marketing officer...
Beginning this fall, Saturday Night Live fans will have to head to Peacock, not Hulu, to catch the latest episodes...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor...
Following last year's complaints that streaming service Peacock had only scattershot coverage of the 2020 Tokyo Olympics, NBCUniversal has made...
NBCUniversal has teamed up with Yahoo's demand-side platform to give advertisers direct access to inventory from the network's streaming service...
Kelly Campbell, the former president of Disney-operated streamer Hulu who abruptly left the company on Monday, will now be heading...