Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the...
Peloton’s
The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of...
Over the past 24 months, Peloton's marketing team has faced a greater series of challenges to its brand fitness. So...
During Peloton's early years after its founding in 2012, the brand had to first educate its consumers on what a...
Prior to assuming her role as svp, head of global marketing at Peloton in August, Dara Treseder was a member...