ALC may be one of the biggest first-party data companies you’ve never heard of – but that’s about to change.Founded...
people-based marketing
Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1.M1...
Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of...
Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers.These...
TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side...
Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires.The 18-year-old company is on...
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...