TruSignal Snags $5 Million In Funding To Double Down On Lookalike Modeling

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TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side platforms and data providers use offline data to build people-based lookalike audiences for online targeting. On Thursday, TruSignal completed its spin-off from sister company eBureau, an offline data and predictive analytics platform which itself wasContinue reading »

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SurveyMonkey Aims Beyond The Inbox With ‘People-Based’ Data

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Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires. The 18-year-old company is on a $200 million revenue run rate for 2017, and CEO Zander Lurie says its next wave of growth will come from the rise of cross-device survey data. “We see a big opportunity to growContinue reading »

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Attribution: Still A Serious Work In Progress

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Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for the end state, you won’t have a business for 10 years and by that time the world will have moved on,” said Pravin Chandiramani, Simulmedia’s SVP of data strategy, speaking at a measurement and attributionContinue reading »

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