Twitter is angling for its sliver of the performance advertising pie dominated by Facebook and Google.A top priority for the...
performance marketing
Allison Lowrie is at home with data-driven marketing tactics.As CMO of ANGI Homeservices, the IAC-owned parent of Angie’s List, HomeAdvisor...
Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability...
When DoorDash partnered with The Cheesecake Factory in December to give away 10,000 free slices of cheesecake, the food delivery...
Snapchat took a short-term revenue hit last year when it pivoted from its original direct branding business to a self-serve...
Jordan Cohen’s resume has a clear theme: data-driven marketing.In April, Cohen joined Ladders, a job board for positions that pay...
AdColony further trimmed its executive ranks this week in an effort to streamline the business and get to profitability.The mobile...
The rollups continue.Fluent, a wholly owned subsidiary of Cogint (formerly IDI), is combining with BlueFocus International, itself the wholly owned...