Blockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers....
Pharma
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma...
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products' FDA-approved use. To coincide...
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during...
Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a...
When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery...
Dan MeehanFounder & CEO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s...
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...