Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products' FDA-approved use. To coincide...
Pharma
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during...
Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a...
When it comes to identity data in pharmaceutical advertising, less is more. At least that’s the bet data platform Dstillery...
Dan MeehanFounder & CEO“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s...
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to...