Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV...
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Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping...
Avis New Zealand, a car rental car firm, has unveiled the latest version of its Driven By Better brand initiative,...
Clean rooms are dominating ad tech conversations, and the rise of connected TV has spurred clean room adoption to new...
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce...
As part of its expansion in the Asia Pacific region and commitment to growth of its high performing New Zealand...
The canned cocktail industry has matured. But as the ready-to-drink space has grown up, early entrants are facing new challenges...
Everyone knows retail media is hot right now. But more and more retail ad dollars are also being sponged up...
Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company...
First there were birds, and now there are PETs. On Monday, the IAB Tech Lab took the wraps off a...