Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But...
Pilot
Brands are more interested in marketing on YouTube Shorts because YouTube has finally been addressing their biggest ask: to unbundle...
Twitter detailed two updates to Birdwatch, the pilot program where invited contributors flag potentially misleading information in tweets and write...
NBCUniversal shared the results of its cross-platform measurement currency tests with iSpot, which became the programmer’s first certified measurement partner...
The doors are opening Tuesday to the pilot of TikTok Library. The idea behind TikTok Library is to enable users...
Britain's advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency...
When customers walk down a grocery aisle from Thanksgiving through the December holidays, they’re surrounded by Campbell’s products: soup cans...
Reddit said Friday that its Reddit Talk live audio feature has been in pilot mode over the past several weeks,...
Auckland-based digital agency PILOT (formerly Digital EQ) has announced a change in name and brand to better reflect its business...
AUCKLAND, Today: Kingsland-based digital agency Pilot (formerly known as Digital EQ) has changed its company name and brand, saying the...