Britain’s advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency around online advertising, working with members of IAB U.K. including Google, Amazon Ads, Twitter, Meta and TikTok. Set to run from June for a 12-month period, the pilot is named “Intermediary and Platform Principles,” and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs