Britain’s advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency around online advertising, working with members of IAB U.K. including Google, Amazon Ads, Twitter, Meta and TikTok. Set to run from June for a 12-month period, the pilot is named “Intermediary and Platform Principles,” and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Stuff Group wins global award
How to Update Your Consumer Archetypes for Gender Inclusivity
GumGum merges Playground xyz’s APAC media business