The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV...
Pitching
Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event,...
Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA...
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe...
With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next...
AUCKLAND, Sunday: Herald on Sunday columnist Paul Catmur’s take on the lies we tell to win a pitch: “As a...
Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to...