When socializing with friends, many of us typically think of going to a bar or club. However, there's a new...
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The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
Warner Bros. Discovery had the most to prove during this week’s upfronts. So, the company used its upfront stage to...
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo....
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Initiative Meet yet another TV ad standards...
AUCKLAND, Monday: To optimize advertising expenses, PAK’nSAVE’s Stickman has secured a position as TVNZ’s summer intern for 2023. Throughout the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Talking Shop Two critical ad revenue growth areas...
Ulta Beauty has established itself as America's premier beauty destination, offering customers an unparalleled selection of over 25,000 products from...
This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The...