The global sexual wellness market is expected to reach $ 41.6 billion by the year 2027. Yet social stigma, particularly...
placed
When Snap first acquired Placed in 2017, it teased the prospect of proving to buyers how Snap Ads translate into...
Placed has found a new home.Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in...
Advertisers know linear TV spots drive store visits. Proving it is another story.On Tuesday, Snap-owned location company Placed released a...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
Paid search influences offline conversions, but there’s been no good way to measure that impact.That’s because paid search, a market...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...