Ampersand released a self-service option for TV marketers to monitor incremental reach across multiple screens. The capability was already available...
Planning
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Media Planning “Research” appeared first on...
AUCKLAND, Tuesday: FCB Media has announced the arrival of Agata Ziemianska as head of digital planning. Ziemianska has worked in digital...
FCB Media has announced the arrival of Agata Ziemianska as Head of Digital Planning. Ziemianska has worked in digital media...
AUCKLAND, Thursday: The Comms Council’s Strategic Planning Lab course is back for 2022, and there are still places left. It...
The Comms Council’s Strategic Planning Lab course is back for 2022. The three-day course will provide a strong grounding in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
American Express has been investing in measurement technology to try and give credit where credit is due. The increase in...
Award-winning independent media, data and technology agency Together has welcomed two new senior strategy and planning hires to further enhance...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...