Procter & Gamble's chief brand officer Marc Pritchard said it best: It's time to "double down." That sentiment may feel...
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The parade of data-driven ad platform launches by companies that don’t traditionally monetize through advertising seemingly cannot be stopped. In...
At this year's Cannes Lions Festival of Creativity, Spotify focused on the future. The company believes that audio is front...
Jeanelle Teves lives on the Upper West Side of Manhattan, where the sidewalks are jammed with UPPAbaby strollers. And now...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So FAST FAST channels have been slow to...
As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Making A Privacy Play appeared first on...
Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to...
Nearly 5,000 people in Sweden have called a secret number released by McDonald's--playing the brand's famous jingle using the keypad...