Fandom is building out a full-funnel offering for marketers. And its acquisition of several media brands from Red Ventures is the latest step forward in that initiative. On Monday, Fandom snapped up GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News and Comic Vine from Red Ventures. Fandom paid in the “mid 50s” range,… Continue reading »
The post Fandom Spies Data Play With Acquisition Of Entertainment Sites appeared first on AdExchanger.
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