"The Sell Sider” is a column written for the sell side of the digital media community.Today's column is written by Jason...
PMP
Remember when Hulu opened its automated private marketplace at the beginning of 2019? Turns out Telaria is the vendor that’s...
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On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces.Curated marketplaces let...
While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption...