Centro spoke with 65 agencies, consultants and advocacy groups that specialize in political marketing, and experts overwhelmingly stated that programmatic...
Political
Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and...
In a time where the newsroom is becoming increasingly dictated by politics internationally, we talk to TVNZ’s acting head of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the...
The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Facebook is considering nixing political advertising this...
Unlike the 2008-2009 recession which had a similar impact across all businesses, the economic effects of the coronavirus pandemic has...