"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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The future of advertising is in privacy and authentication, with publishers taking control of data by building direct relationships with...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Google gave its clearest guidance yet regarding how the company will treat shared advertising identifiers once third-party cookies are removed...
Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There...
The clock is ticking for the online ad industry to transition to more privacy-centric ways as Google prepares to withdraw...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by...
“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities...