When Google announced the Android Privacy Sandbox in February – and subtly heralded the coming end of the Google ad ID...
PostIDFA
Apple’s AppTrackingTransparency framework for iOS 14.5+ made it way harder to measure and optimize app campaigns. That’s just the new...
This article is sponsored by InMobi Exchange. Addressability – how brands can reach specific audiences through advertising – is in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...