Smirnoff is leaning further into intersectionality and inclusivity with a colorful campaign and series of experiences that celebrate the magic...
Power
Marketers have a critical role to play in shifting demand toward greener products--so the thinking goes. But it's becoming apparent...
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Wins Again Last week, ecommerce market research...
Americans' disposable income is estimated to reach $ 22.8 trillion by 2026, up 23% compared to 2021. More than in...
For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair--both in and outside the...
Audio has become an invaluable tool in marketers' arsenals. To further explore its potential, Adweek held Audio's Next Play, part...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For A Replacement The Google antitrust trial allows...
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him...