With the cost of customer acquisition on the rise – and access to signal on the demise – brands need to invest...
Predict
A team of UAE-based young creatives have announced the official launch of The Loudest Roar, an Interactive Cannes Lions prediction platform. The groundbreaking...
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and...
As the world braces for a possible recession, the global advertising industry has remained robust – according to two holdco-owned media...
Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the...
Netflix asked real witches to tap into their magical powers and make predictions about the new season of its popular...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Facebook's use of machine learning to predict the types of content users are most interested in seeing in their News...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently...