Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the scenes when they make a programmatic buy. “Supply transparency is table stakes,” said CEO Levi Matkins. “The question isn’t just what are you bidding on; it’s why are you bidding on it?” LifeStreet’s rearchitected DSP, called… Continue reading »
The post LifeStreet Launches A Revamped Mobile DSP To Help Predict ROAS appeared first on AdExchanger.
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