Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling...
Predictive
If you scan the ad tech headlines, you’d assume artificial intelligence (AI) offers the solution to every challenge facing today’s...
By Konstantin Bayandin, Founder & CEO at Tomi.ai Every advertiser knows the value of using microsegmentation to target audiences most...
To help advertisers reach specific audiences in ad-supported video, Samsung Ads built a predictive campaign planning tool for connected TV....