By Konstantin Bayandin, Founder & CEO at Tomi.ai Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and how to overcome it. With predictive optimization, you can still target the highest-performing audience segments… Continue reading »
The post How Predictive Optimization Improves Your Return on Ad Spend More Than Microsegmentation appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion