Netflix’s ad business is scaling its audience and inventory faster than its ability to monetize it, according to a recent...
Predicts
The ad market is “healthy and maybe unsustainably strong” this year, according to Madison and Wall principal Brian Wieser's latest...
The IAB projects digital video ad spend will rise to $ 63 billion in 2024, representing a 16% increase from...
Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered...
SYDNEY, Today: Publicis Group AUNZ ceo Michael Rebelo – the man in charge of media agencies MBM and Spark Foundry,...
The US ad market will be boring next year. In a good way. Brian Wieser predicts stabilization in 2024. But...
Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital...
Pinterest is looking ahead to the new year with Wednesday's release of its Pinterest Predicts 2023 report on trends that...
Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected...
For the second consecutive year, Pinterest Predicts posted an 80% success rate, as 80% of the trends for 2021 that...