Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered search. To prepare, they will need to drum up more demand from advertisers and show their worth. Future – the UK-based publisher of Tom’s Guide, Marie Claire and Guitar World – is expanding its in-house […]
The post Future Predicts In-House Measurement Will Spur More US Ad Spend appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle