Publishers are facing more uphill battles this year, given Google’s third-party cookie deprecation plans and the rise of generative AI-powered search. To prepare, they will need to drum up more demand from advertisers and show their worth. Future – the UK-based publisher of Tom’s Guide, Marie Claire and Guitar World – is expanding its in-house […]
The post Future Predicts In-House Measurement Will Spur More US Ad Spend appeared first on AdExchanger.
More Stories
Early starts and earnest chats – ‘News junkie’ excited to be The Spinoff’s Bulletin Editor
Meta Continues AI Push With New Generative Image and Text Tools
Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront