The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today,...
Premium
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...
New Zealand Media and Entertainment has launched Viva Premium – an online subscription to Viva’s first class fashion, food, beauty, culture...
The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise...
Matt SattelVP, Global Brand Partnerships“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. ...
Why wouldn’t DSPs want to secure the best possible access to OTT inventory through programmatic while accessing the impression commitments...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game...
Snap Inc. unveiled a new format for its Discover premium content platform, Dynamic Stories. Dynamic Stories taps Snap publisher partners'...
Over the last 4 years, Shannon Womack has helped lead Delta's global brand strategy and marketing for all brand communications...