“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Pelletier, SVP, strategic partnerships and corporate development at FatTail. Go to any SSP or DSP website and you’re likely to see a mention of programmatic “premium.” Typically, this refers to inventory that comes… Continue reading »
The post Media Buyers Should Demand More from Programmatic ‘Premium’ appeared first on AdExchanger.
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