“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Pelletier, SVP, strategic partnerships and corporate development at FatTail. Go to any SSP or DSP website and you’re likely to see a mention of programmatic “premium.” Typically, this refers to inventory that comes… Continue reading »
The post Media Buyers Should Demand More from Programmatic ‘Premium’ appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion