As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep...
PricewaterhouseCoopers
Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media...
Digital ad revenue continues to rise at the expense of traditional media.In the first half of 2017, digital advertising revenue...
PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of...