PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience

As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep both buyers and viewers interested. TV ad revenue fell 2.7% to $70.1 billion in the US in 2017, according to PricewaterhouseCoopers’ “US TV Advertising Outlook,” released Tuesday. During the same period, online TV advertising, whichContinue reading »

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PwC: Traditional Media Companies And Private Equity Are Big Q1 Acquirers

Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study released Thursday. Advertising and marketing firms led deal volumes for the quarter, representing 33% of the overall M&A activity in the media and telecom sectors. Deal volumes in marketing andContinue reading »

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IAB: Digital Ad Industry Continues Surge, Fueled By Mobile

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Digital ad revenue continues to rise at the expense of traditional media. In the first half of 2017, digital advertising revenue grew 23% to $40 billion, according to the Interactive Advertising Bureau and PricewaterhouseCooper’s Internet Advertising Revenue report, released Wednesday. Read it. Digital’s growth represents a 22.6% increase from last year, and it’s the largestContinue reading »

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PricewaterhouseCoopers Built A $3 Billion Relationship With The CMO

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PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of the modern chief marketing officer (CMO). “The role of the CMO is changing so much,” said Chris Vollmer, global advisory leader for entertainment and media at PwC. “It’s not just messaging anymore, but architecting theContinue reading »

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