Setting pricing floors for programmatic auctions can help publishers raise the ceiling of their total ad revenue. Floors are critical...
pricing
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content...
On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the...
Hi Readers, President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all....
Setting price floors in programmatic, open-market auctions is necessary to properly signal the fair market value of a given impression....
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has...
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it's framed as surge pricing and...
OpenAI's latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources...