Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer...
Private
In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital...
There was a time when Megan Lally had doubts about accepting a private equity investment. Now, hot on the heels...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broker A Peace Data broker Adstra is suing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. United We Target United Airlines may join the retail...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mis-Addressed Google Chrome will reintroduce a way to...
A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an...
The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel. The...
TikTok allows users to set their accounts to "Private" in order to prevent strangers from following them or watching their...
In meetings with agency and brand leadership this week, Elon Musk, Twitter's new owner, has been receptive to concerns about...