Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method...
Probabilistic
If we are to build a more virtuous circle of data usage, consumers must be at the center. How do...
The post Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution appeared first on AdExchanger. AdExchanger
Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
By Aaron Jackson, Chief Growth Officer at Eyeota This article is sponsored by Eyeota. The United States stands alone when...