May 15, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Pros And Cons Of Probabilistic Attribution

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx. The mother of all “what ifs” for enterprise marketers is: What if all consumer tracking went away, eliminating the possibility of identifying anonymousContinue reading »

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