In 2022, according to company filings, customers spent a whopping $ 2.4 billion buying clicks from Taboola ($ 1.4 billion)...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two...
Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great...
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ghosts In The Machine The rise of machine-learning-powered...
Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to...
At Programmatic IO in New York earlier this week, as I left a session to grab some lunch, a smiling...
In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate...
We asked the experts: If signed into law in its current form, what does the Delete Act mean for the...