Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to...
Problem
At Programmatic IO in New York earlier this week, as I left a session to grab some lunch, a smiling...
In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate...
We asked the experts: If signed into law in its current form, what does the Delete Act mean for the...
HASTINGS, Thursday: Campaign For Wool NZ, with Hawke’s Bay agency Contentment PR & Communications, has launched a new ad series....
The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational...
Here’s how you succeed in ad tech: Analyze more data in more complex ways and turn that into differentiated products....
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas I found the FAST ad experience...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
NBCU's Peacock has more experience running streaming ads compared with some of the competition. But it's also got an ad...