Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has...
Product
Did you know that Instagram Shop has a wishlist feature that allows users to save their favorite items so they...
Accessing a CDP (Customer Data Platform) is a must if an organization is serious about individualized targeting and personalization. Modern...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s fitting that...
Both Lowe’s and Iris Apfel Turn 100 This Year—So They Partnered Up for Bright, Fun Product Curations
Last year, Lowe's turned heads when it partnered with New York Fashion Week--highlighting the natural connections between interior and fashion...
After securing $ 155 million in new capital investment last month, shaving equipment manufacturer Harry's has hired Gabby Cohen to...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting...
Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically...
While other digitally native brands may have pioneered the buy-one-give-one model in which an item is donated to those in...
A new movie called Barb & Star Go to Vista Del Mar, billed as escapist entertainment for Galentine's Day, is...