Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment. Amazon provides sellers the metrics ACOS (Advertising as a Cost of… Continue reading »
The post How Ecommerce Is Bringing Online Advertising Into Supply Chain And Product Decisions appeared first on AdExchanger.
More Stories
Why CMOs Keep Turning To Meta; A Ruling In The Google Search Antitrust Case Inches Ever Closer
OOHMAA announces Q1 finalists for The Speccies
NBCUniversal’s Upfront Pitch Centers On Advanced Audiences And Measurement