Audio ads should be personalized, too.That’s the thought behind Adobe’s partnership with A Million Ads, which powers dynamic creative optimization...
programmatic audio
Call it fashionably late: Pandora has finally showed up to the programmatic audio party.The digital audio platform said Tuesday buyers...
Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018.“Marketers are moving so much money...
UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients...
Many advertisers want reach, but when Canada Dry executed a campaign with Spotify and Adobe, it optimized against a softer...
It’s been a tough year for SoundCloud.In July, the music streaming and discovery platform cut 40% of its workforce, or...
AdsWizz has a hand in all things programmatic audio. The company started out in 2010 as an ad server for...