Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will...
Prove
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads. The post Will...
Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February...
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party...
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition...
For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair--both in and outside the...
AUCKLAND, Today: The All Blacks and Black Ferns are respected for what they do on the rugby field. But when...
Amazon Prime Day was a smash hit in terms of sales. Now, many brands must prove that two of their...
Publishers have long struggled to prove the efficacy of their digital ad products to brand partners, but in the last...
A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they...