Publicis Groupe grew 0.1% to $2.5 billion in Q2, returning to positive growth after a rocky first quarter. Organic growth...
Publicis Groupe
Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that?The presiding view...
Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a...
When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings...
Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party...
Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood...
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...
Publicis Groupe’s performance dipped in Q2 as clients pulled programmatic spend in response to GDPR.Organic growth was down 2.1% for...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest...