How Four Agency Holding Companies Are Upping Their Consulting Skills

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One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategyContinue reading »

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Almost Three Years Later, Publicis Is Still Explaining Its Positioning With Sapient

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Publicis is still clearing up confusion among its employees, clients and investors about its offering and value prop since it acquired Sapient in early 2015. “We are currently making sure our model is clear for everyone,” CEO Arthur Sadoun said on the company’s third-quarter earnings call Thursday. “We have to start with our people soContinue reading »

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Publicis Spine CEO Lisa Donohue Dishes On The Holdco’s Latest Data Centralization Strategy

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Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal ID and a centralized team of engineers, analysts and strategists. Led by former Starcom Global Brand President Lisa Donohue, Spine is the backbone of Publicis’ goal to make business transformation a core service for clients.Continue reading »

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Leaving The Trading Desk Model Behind, Holding Companies Embed Specialists At Agencies

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At agencies, “centers of excellence” are on the outs. Instead, holding companies are moving the specialists who once powered their analytics hubs and trading desks closer to client work by embedding them in account teams at their operating agencies. “The idea is to infuse a data-driven philosophy and culture within agencies and support [them] notContinue reading »

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Publicis Career Vet Katie Ford Tries Out The Tech Side At Amobee

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Media agency vet Katie Ford was looking for a change. Over 23 years at Publicis Groupe, her passion for technology and data in a changing marketing environment had grown. So she left her role as President and Managing Director of Spark Foundry to become marketing solutions provider Amobee’s first ever chief client officer, the companyContinue reading »

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Publicis And Omnicom Preach Business Transformation In H1 Earnings

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Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective Q2/H1 earnings on Thursday. “We want to be the leader in marketing and business transformation,” Arthur Sadoun told investors on his first-ever earnings call as Publicis Groupe CEO. “Our clients need to transform.” Publicis sawContinue reading »

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Accenture Interactive Taps Former Rosetta CEO Tammy Soares

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Agencies and consultancies are looking more and more alike. Tammy Soares, Accenture Interactive’s newest West Coast lead as of Tuesday, brings nine years’ experience as CEO of Publicis Groupe’s digital agency, Rosetta. There, she gained experience embedding consultants into agency culture. At Accenture Interactive, she’ll be tasked with doing the opposite. “I’m used to workingContinue reading »

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Move Fast And Break Things: Holding Company Shape Shifts Of 2016

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For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methodsContinue reading »

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