Publicis Blames Weak Q2 On GDPR Confusion

Publicis Groupe’s performance dipped in Q2 as clients pulled programmatic spend in response to GDPR. Organic growth was down 2.1% for the quarter and 0.4% for the half-year. Net revenues for the first half of the year dropped 8.2% to $5 billion. In Europe, net revenues were down 3.6% YoY to $745 million. Overall, PublicisContinue reading »

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Cannes 2018: The Media Agency Ground Game

Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest the funds in an artificial intelligence platform, it sparked other holding companies to rethink their presences. Many had become concerned that the festival, which takes place every June along the beach in the south ofContinue reading »

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Consultants In Cannes; Decision Time For AT&T-Time Warner

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannesultants Cannes Lions kicks off next week, but without the hometown hero. Last year, the French holding company Publicis Groupe said it would forgo Cannes and other award shows in 2018 and reinvest savings in an AI platform. In a press release on Monday,Continue reading »

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Publicis Sees Opportunity In Facebook SNAFUs And GDPR, Despite Unknowns

Despite consumer outrage aimed at Facebook, Publicis Groupe’s sentiment about the platform is status quo. “The impact is not material on our business in the short or medium term,” said Steve King, CEO of Publicis Media, on the holding company’s Q1 2018 earnings call Thursday. “Facebook is a very important partner to us. They haveContinue reading »

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Publicis Reveals Strategic Plan With Sapient, Aims For 4% Organic Growth By 2020

Holding companies are in a period of slow growth and organizational upheaval as clients cut spending while demanding new services and business models from their agencies. Of the big six holding companies, Publicis Groupe has undergone the biggest disruption since it purchased Sapient for a whopping $3.7 billion in 2014 and later wrote down theContinue reading »

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Publicis Groupe Trended Upward Through 2017, But Still Faces Headwinds

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Publicis Groupe’s massive transformation is starting to pay off – but the business still has a way to go before its new model is complete. The holding company reported earnings on Thursday with organic growth of 2.2%, reaching $3.2 billion for the quarter. Organic growth for all of 2017 was 0.8%, hitting roughly $12 billion.Continue reading »

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Publicis’ Steve King On Trust, Transparency And Transformation In A Post-ANA-Report World

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Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern definition of scale. “Although it’s become so much more complex, media has always been about scale and insight,” said Steve King, CEO of Publicis Media. “We weren’t leveraging that scale effectively.” PublicisContinue reading »

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How Four Agency Holding Companies Are Upping Their Consulting Skills

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One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategyContinue reading »

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Almost Three Years Later, Publicis Is Still Explaining Its Positioning With Sapient

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Publicis is still clearing up confusion among its employees, clients and investors about its offering and value prop since it acquired Sapient in early 2015. “We are currently making sure our model is clear for everyone,” CEO Arthur Sadoun said on the company’s third-quarter earnings call Thursday. “We have to start with our people soContinue reading »

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Publicis Spine CEO Lisa Donohue Dishes On The Holdco’s Latest Data Centralization Strategy

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Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal ID and a centralized team of engineers, analysts and strategists. Led by former Starcom Global Brand President Lisa Donohue, Spine is the backbone of Publicis’ goal to make business transformation a core service for clients.Continue reading »

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