As brands increasingly implement global data strategies, agencies must get creative about collecting data in emerging markets. Outside of data-mature...
Publicis Media
Agencies are calling 2018 “Mediapalooza Two” as brands review an inordinate amount of accounts, following a pattern that began in...
Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging...
Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal...
At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...